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Example - PUB or BAR
Overview:
New customers will travel further, passing other pubs and bars on the
way, to patronize your pub because you accept their trade credit as a
form of payment. When
they spend trade credit at your pub or bar they are saving money (see your
example scenario below).
Some assumptions:
1) You are the business owner.
2) Your pub is open, the lights are on, the bar is
operating and your staff are working.
3) Your pub occasionally has some unoccupied tables.
4) Your "cost of goods sold" is 28% (ingredients of $100.00 worth of
food and drink costs $28.00).
5) You don't know how you will spend trade credit.
The scenario:
Over the course of two weeks, five customers with companions order food
and beverages for total sales
of $500.00. They paid in trade credit (and left staff gratuities
in cash).
Then you have your carpets and upholstery cleaned and pay
the $500.00 bill with your trade credit. That $500.00
job cost you only $200.00 (a discount of 60% - saving you
$300.00).
Here's how we got there:
The food and beverages cost you $140.00 to produce, and the trade exchange charged you $60.00 when
you spent the 500.00 in trade credit (12% transaction fee). $140.00 +
$60.00 = $200.00.
Summary:
You gained new customers just by being a member of Island TradeLink, your staff earned extra tips in cash, and you
had your carpets and upholstery professionally cleaned at a much lower
cost.
Remember; you have fixed costs, and when your pub or bar is open for business, you
have operating expenses such as utilities and salaries. We only
factor-in your cost of goods sold because the pub is already open
with lights on etc., and our members are only taking-up empty tables.
In this example we described a purchase almost immediately after you
sold some capacity - but you don't have to spend your trade credit right
away, you can save it like cash. And we described a purchase of Carpet
and Upholstery cleaning -
but you can buy whatever you want or need.
View our list of recent purchases for
other ideas.
Patrons paying with trade credit must be considered extra, new customers. You
should welcome them only when you have tables not otherwise
occupied by cash-paying customers (cash IS "King"). You can designate days and times when
your pub or bar will accept trade credit.
Even though your pub sells food and beverages (and a "unique
experience"), the trade exchange considers it a business of "capacity" -
if you don't have space for more customers, you don't have space for our
members. If you DO have empty tables, let the trade exchange fill them
with extra customers for extra revenue in trade credit that you can
spend instead of cash.
Learn more about the benefits.
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